Dc Ielts Essay Samples Explained

Dc Ielts Essay Samples Explained Folks often take the overall training module if they're meaning to work or live abroad. You should find out the procedure then utilize it during the test. Usually you must take the IELTS test if you're applying for employment or to study in a college or university in an English-speaking country or if you're migrating to such nation. There's, naturally, a limit on the variety of pages even our finest writers can produce with a pressing deadline, but usually, we figure out how to satisfy all the clients seeking urgent assistance. You need to make sure that your letter has a structure. PaperCoach can assist you with all your papers, so take a look at this time! Another massive negative is that students and kids that are learning about the world might not be in a position to go to. As soon as it is essential that children excel in their age to turn into successful as adults, they have to be shielded from the mounting pressure by keeping a balance between material and mental growth. Professionally, students receive a taste of diverse workplaces, which could inspire a potential career interest. Many students who deserve to get sent to the university belong to poor families who are fighting to support their everyday living. In summary, it's clear that computers are now part of our routine life. Talk about the benefits and disadvantages. Students lead busy lives and frequently forget about a coming deadline. My online IELTS Writing Practice Test will explain how to improve by a complete band score in only two days. Besides offering somewhere to conserve all of your valuable eBooks, the eBook reader software even supply you with a lot of features in order to improve your eBook reading experience in regard to the typical paper books. You shouldn't use the eBook continually for a number of hours without breaks. It'll be useful to have a superior eBook reader to be in a position to truly have a good reading experience and premium quality eBook display. An amazing eBook reader ought to be set up. Have a look at the questions and become acquainted with topics you would get on the true exam. Looking at IELTS essay topics with answers is a superb method that will help you to get ready for the test. The topic you're asked questions about will be about the topic in Phase Two. After the test you are going to be provided a score from 1-9. Secondly, naturally, you require good English! A good example of studying abroad is provided, but it isn't clear why this instance is provided, or what is shows in regard to the topic sentence. These IELTS sample essays are categorised in a manner that makes it simple for you to observe how certain essay question types ask you to present certain responses to be sure the question is totally answered. These high score model essays can help you know how to answer the essay questions and the way to structure your writing. In doing these activities we've added knowledge and techniques in SME-activities coupled to regional development and company sector development, that may be an asset for our clients within the global development projects. This amazing website, including experienced business for 9 decades, is one of the main pharmacies on the web. Around the world, children often utilize computers from an extremely young age. For instance, some children utilize the web to find in formation on various subjects. Dc Ielts Essay Samples Features From a personal perspective, computers can help young folks to learn more concerning the world. You should have your reasons, and our primary concern is that you find yourself getting an excellent grade. It is crucial to be aware that it doesn't matter what your opinion is! For instance, you could be requested to present your opinion on an issue, then go over the advantages or disadvantages of it. The Importance of Dc Ielts Essay Samples The sentence starters supply a simple method to introduce your points. An intriguing mixture of complex grammar structures will also need to be produced. You are being tested on the caliber of your English, not on the level of your ideas. The level of your ideas doesn't matter since there isn't any content score.

Should College Athletes Be Paid - 1110 Words

Paying College Athletes The NCAA Football Bowl Championship Series (BCS) has finally arrived, and the National Championship awaits the semi-final winners. What also awaits, is about a 50 million dollar payout from the NCAA, to the winning university. This is just a very tiny portion of the amount of money the NCAA earns in revenue each year from 23 different sports and over 150 universities. On the other hand, the players competing for these titles will earn no money whatsoever. Is this Fair? At first glance some may think it is not. Sure, these athletes are the cows truly bringing in the cash, but there are many compelling reasons why the college athlete is not and should not be paid. The facts are that the money earned from the NCAA is redistributed to the universities each year for many beneficial reasons, college athletes already earn compensation for tuition and school expenses, and paying these athletes would be far too complex and unequal to all players, sports, and universiti es. College sports are big money makers, at least that’s what most people think, right? The truth is they are, but out of the 23 sports managed by the NCAA, the only college sports that really make money is Division I basketball and football. And out of these sports, the only ones who will earn money is the universities who make it to the playoffs and championships. In 2012, it is reported that the NCAA earned just over $870 million dollars. 96 percent of the money comes from media rights,Show MoreRelatedShould College Athletes Be Paid?1578 Words   |  7 PagesAshay Mehta Nou Per 8 Should College Athletes Be Paid? One of the hottest debates in the sports industry is if college athletes should be paid. If you want to pay these athletes, how would the college determine the dollar amount that should be paid? Should the basketball team make more than the football team? Should the the soccer team be paid as well? Cheerleading? Chess team? Should everyone on the team get a salary? What if your college is good at football and your basketball team is awfulRead MoreShould College Athletes Be Paid?1398 Words   |  6 Pagesbelieve that college athletes at the highest performing schools are better treated than others. Although they do not get paid, they do receive some benefits for being athletes that other students would not get. One advantage for playing a sport is access to scholarships that some schools reserve for their athletes. Depending on the school and the athlete’s performance, money towards tuition is often given. Only some schools are willing to grant â€Å"full-ride† scholar ships for certain athletes. AccordingRead MoreShould College Athletes Be Paid?1289 Words   |  6 PagesThroughout the years college sports have been about the love of the game, filled with adrenaline moments. However, the following question still remains: Should college athletes get paid to play sports in college? Seemingly, this debate has been endless, yet the questions have gone unanswered. The National Collegiate Athletics Association (NCAA) plays a vital role in this debate. The NCAA is a billion dollar industry, but yet sees that the athlete should get paid for their hard work and dedicationRead MoreShould College Athletes Be Paid?1334 Words   |  6 Pagesrising to the surface is â€Å"Should college athletes be paid?†. This has become a burning question. The NCAA is a multibillion-dollar industry, that makes millions, if not billions, in revenue. Yet it’s still maintains the non-profit status meaning that the industry is not set on making a profit and none of the revenue that is made is distributed to its members, managers, or officers. While most players who play in college sports are under a scholarship, that pays for the college tuition, books, and housingRead MoreShould College Athletes Be Paid?1364 Words   |  6 PagesHave you paid attention to all of the news that has been surfacing about collegiate sports lately? It is a big topic now days in the world of sports on weather college athletes should be getting paid to play sports. College athletics have gained great popularity of the past few decades, and have brought schools lots of revenue. A lot of college athletes think they should be getting paid for their services they do for their school. College sports like basketball and football generate over six billionRead MoreShould College Athletes Be Paid?1130 Words   |  5 PagesWhat college athlete would not want to be paid to play the sport that he or she loves? The real question is, though, should college athletes be paid fo r their roles in a college’s athletics? They are many points to each side of this recent controversial topic, which is why this has been made into such a hot debate in the past couple of years. As of right now, these athletes are not getting paid, but many of them truly believe that they should. Others believe that they already are being paid throughRead MoreShould College Athletes Be Paid?986 Words   |  4 PagesPaying the College Athlete The college athlete has steadily grown in popularity in the United States over the span of the past decades. Monetarily speaking, this increased publicity has been extremely beneficial for National Athletic Association (NCAA) and all the colleges involved in athletics which has sparked the dispute of whether or not the athlete should be paid for their hard work and dedication on the field and to their school or if the athletic scholarship is more than enough. College athletesRead MoreShould College Athletes Be Paid?1239 Words   |  5 PagesLindsey Simmerman Speech 102 T/Th 1:00-2:15 October 25, 2016 Should college athletes be paid to play? Specific Purpose: To persuade the class to agree with my stance on paying college athletes to play sports Thesis: College football is the hours players spend practicing and performing, the number of injuries the players face, and the persona these athletes must portray every day all the while watching their schools, coaches, and the National Collegiate Athletic Association (NCAA) get all the compensationRead MoreCollege Athletes Should Be Paid1254 Words   |  6 PagesSome college athletic departments are as wealthy as professional sports teams. The NCAA has an average annual revenue of $10.6 billion dollars. College athletes should be paid because of the amount of revenue that they bring to their college. Each individual college should pay its athletes based on how much revenue they bring to the college in which they attend. The colleges that win their Division title, their Conference title, or the National championship, give bonuses to the Head coach of thatRead MoreCollege Athletes Should Not Be Paid1558 Words   |  7 Pagesstudent-athletes participate in a variety of different s ports, and currently they do not receive paychecks for their performances. College athletics have attained an extensive popularity increase among Americans over the past few decades. This has resulted into increased revenues for the National Collegiate Athletic Association [NCAA] and the participating colleges, which has fuelled the debate of whether or not college athletes should collect an income. College athletes should not be paid to play

Organizational Behavior for HRM Department- myassignmenthelp.com

Question: Discuss about the Organizational Behavior for HRM Department and Programmers. Answer: TechBrim Business Techbrim is a software business company that mainly provides software services to all the electronic and mechanical companies. Just like any other business organization, this company also needs a proper management system for the smooth and interrupted functioning. The structure of the business comprises of the HRM Department, the programmers, software testers, marketing department, training department and the management team. Figure1: Organizational Structure (Source: referenceforbusiness.2013) Managing the business In order to carry on the business successfully, there must a proper communication maintained among each and every department. The first and foremost thing that needs to be implemented and followed within the business is a clear, quick and easy to access communication system. This communication system will be very much helpful in carrying exchanging messages and information among all the departments. There are two different kinds of communication modes used by the Company (Suh et al 2016). The first is the very traditional method where the manager will conduct a meeting with all the officials. The second one is that of usage of an app called SUDHAR, which can be used by the employees to forward all their concerns and issues and their feedbacks to the respective heads. The SUDHAAR app indeed is a very useful app that can be used by all the employees as and when they need. There must be a special attention given by the helpline departments to see that none of the employees are being bul lied or harassed due to their age, race, caste, gender and other such demographic parameters. There must be a total equality and justice maintained throughout the department. The company must make sure that there is equal pay for all their workers irrespective of their sex. In other words, there must never be any discrimination made between the male and the female workers. They must be given equal amount of salary and also equal respect. The leaders of the company must make sure that their behavior towards the employees must be polite and understanding. The leaders must understand that if they expect their employees to give in their hundred percent in order to increase their efficiency, then they also are to be rewarded in exchange for it. The leaders must also adopt the transformational leadership style in order to inculcate the efficiency and the mutual cooperation. The leaders must not be too much bossy or rude over the employees (Sollie et al 2017). They must know that they can use the tool of persuasion rather than using the tool of commanding or ordering. It is only when the employees get a free and friendly attitude from their leaders that they tend towards increasing their efficiency. There must not be a feeling of hesitation or fear among the employees. Rather they must always be made to feel very much comfortable with their superiors. The leaders or the supervisors must always try to motivate their follower s. The leaders must try their level best to support the employees in every way possible. Maslow motivation theory The Maslow motivation theory must be used by the company to motivate their employees. Psychological needs The company must try to solve the psychological needsof the employees first. These include the basic needs of food, clothing, shelter, sleep. The company must at first try to make their employees feel at ease by providing them ample scope for taking breaks in between their working hours. The working hours that are set must be reasonable enough so as not exert excess pressure on the employees. Giving them time to eat drink, visit the washroom and take necessary breaks to refresh themselves from the work load. Safety Needs The company must make sure that all the employees are feeling safe and secure within their working place. There must be personal as well as the financial security given from the side of the Company. The company must provide the employees safe working conditions with the accumulation of proper medical aid, fire fighting device and all other emergency staffs as and when needed. Social needs The social needs employees must also be looked after by the company itself. The company managers must make sure that all the employees are socially interacting with each other. The company must make sure that the employees know each other, communicate with each other and have a good cooperation and mutual understanding. These are the very essence of working together as a team (Makvand and Fernndez Alarcn 2016). Esteem needs Apart from the mutual respect that every employee deserves, there is something called esteem needs as well. The company must make sure that all the employees are getting appreciated and rewarded for their efforts and contributions. There must be promotions, rewards, appreciations and special recognitions given to all the employees based on their performances. Self actualization needs This will automatically be inculcated within each and every employee when the leaders make them feel wanted and important within the organization. The employees must never be left out. Transformational leadership is very much important over here. The leaders must always motivate their employees by inviting them to be a part of all the important business decisions. They must always not be controlled or ruled (Jonas 2016). They are to be given freedom and autonomy in order to make themselves self dependent and reach the self fulfilling point. References Jonas, J., 2016. Making practical use of Maslows Hierarchy of Needs theory to motivate employees: a case of Masvingo Polytechnic.Journal of Management Administration,2016(2), pp.105-117. Makvand, A.F. and Fernndez Alarcn, V., 2016. Effects of social media on organizational behavior in non-democratic countries.Journal of Business and Economics,7(2), pp.306-313. Sollie, H., Kop, N. and Euwema, M., 2017. Mental resilience of crime scene investigators.Criminal Justice and Behavior,10(X), pp.1-24. Suh, K.S., Suh, E.K., Lee, S., Lee, H., Hong, G. and Yoo, S.M., 2016, June. Design and Evaluation of Social buttons for News Comments. InPACIS(p. 253).

The Peculiarities of Transition Planning

The period of transition from school to the adult life can be considered as rather challenging for every student. Moreover, those students with learning disabilities can experience much more difficulties while transitioning in comparison with the other students. Suzie is an eighteen-year old high-school student who is currently in the tenth grade. She has a mild learning disability known as dyscalculia which means that she has some difficulties in acquiring mathematical skills.Advertising We will write a custom essay sample on The Peculiarities of Transition Planning specifically for you for only $16.05 $11/page Learn More In spite of her disability Suzie should have a chance to get a good education, to be successfully employed, and develop her career according to her interests and skills. Thus, at this stage the main task of the administration and teachers is to prepare Suzie for the vocational school and support or even guarantee her further successful employment. Suzie is interested in a range of possible activities which can help her to find her place in society. Suzie is ready to spend a lot of time grooming dogs or working as a waitress. However, her real passion is cosmetology and barbering. The girl hopes that she could achieve high results in this field. The determination of the student’s long-term goals is the most important task of the educators according to which it is possible to work out the other aspects of the transition plan (Oswalt, n.d.). Thus, the educators should provide the specialized vocational evaluation to determine the professional areas which are the best variants for Suzie. Special educational staff can realize the investigation of the student’s interests, abilities, and goals in several steps. At first, it is necessary to conduct an informal interview with Suzie. Her teacher who has worked with her for a long time should ask her questions about her interests, preferences, and goals with c oncentrating on possible difficulties or successes in providing this or that activity (Stanberry, 2010). The teacher should also ask Suzie why she likes some activities and dislikes the other ones, what are the reasons for her preferences. Secondly, Susie should take the assessment of her learning style with referring to her learning disability and complete the interest inventory. These measures will help the teachers and counselors to identify Suzie’s strengths and weaknesses in learning. This issue is also very important because Suzie may be inclined to continue her education, and it is significant to understand what kind of learning style is quite appropriate for her.Advertising Looking for essay on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More Now Suzie wants to transfer to BOCES in order to become a cosmetologist. It is also possible for Suzie to take the specific assessment which can be conducted by the educators fro m BOCES. In particular, the teachers have to see how she performs the work-related tasks. A kind of the volunteer work or entry-level jobs in the field of cosmetology in association with BOCES can also be effective. In this way, the teachers will help Suzie determine whether she should choose cosmetology as her main area or, for instance, hairdressing and barbering. It is quite possible that the career counselors will suggest some other jobs that Suzie will be able to cope with efficiently. Thus, this assessment will make Suzie’s transitioning to vocational school much easier. When the girl will transfer to BOCES she will be able to choose the career path that completely fits her interests and abilities. The counselors and the guidance service should also help Suzie to get learn the necessary information about the peculiarities of the admission to the vocational school, particularly to BOCES. Suzie should be provided with the information about the admission tests, the require d credits, and about all the required costs (Ruegg, 2003). It is significant to present the material about the peculiarities of acquiring students’ scholarship and participating in such programs as, for instance, Student Financial Assistance. Moreover, during the transition period Suzie should have the opportunity to learn some skills that are necessary for her future profession. She must use the opportunity of the possible job training. Thus, the girl will be able to learn more about her future profession and understand how she should act in various situations or even overcome conflicts that may occur at the workplace. However, it is also significant that the character of Suzie’s learning disability cannot influence the quality of her work. Studying at the vocational school is only the first step in the realization of the life plan. The successful employment can become the next challenge for the girl as well as every student. Nevertheless, the effective transition pla n should cover all the possible areas of the student’s further professional life and personal development.Advertising We will write a custom essay sample on The Peculiarities of Transition Planning specifically for you for only $16.05 $11/page Learn More After completing the courses at BOCES, Suzie may choose from different options to continue her professional growth. It is important to state that employers are prohibited to discriminate people with any kind of disabilities. However, the preference can be given to those businesses and companies that have a good reputation in employing people with disabilities. In this way it will be easier for Suzie to adjust to the requirements which are set by employers. It is possible to suppose that the work in an enclave or a small group placed within an existing business will be one of the best variants for this girl. Moreover, the educators should pay attention to monitoring Suzie’s progress at the workplace. This monitoring is necessary to make sure that Suzie is not discriminated at her workplace. These are the issues that the educators have to concentrate on in the context of Suzie’s education at the vocational school and her future employment. The second area which is significant to be discussed in the plan for transitioning is the peculiarities of the student’s residence. Today Suzie lives with her mother who can contribute to her needs. However, it is quite possible that the girl will have to live alone, especially if she has to work in a place that is far away from home. Therefore, it is the task of the administrators and counselors to help Suzie find the appropriate apartment. It is significant to note that Suzie disability will not prevent her from living in a usual apartment. However, the girl has to be visited occasionally by social workers who can consult her in relation to any problem questions. The key role of the special educators is to make sure t hat Suzie is able to live alone in a supervised apartment. There is a range of aspects to which it is necessary to pay attention. The counselors can also consult Suzie when she has any difficulties or problems with such everyday activities as doing shopping. It is particularly important for Suzie because this activity requires the girl’s ability to calculate successfully, and it can be a real challenge for Suzie who suffers from dyscalculia. Suzie’s financial needs have to be of the priorities for the guidance service and counselors. She must be able to manage her money effectively. At the beginning Suzie will receive Supplemental Security Income and her earned wages. Thus, she will have to manage her money, and this task can be very challenging for a person with dyscalculia. It is necessary to involve parents, in this case, Suzie’s mother in the financial planning.Advertising Looking for essay on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More It is also possible to have some savings that can potentially help her daughter in the long-term future. Nevertheless, it is also necessary to take some precaution, for instance, it can be useful for Suzie and necessary for her mother to set up the special needs trust. Such trusts are traditionally designed for children with different kinds of disabilities. This money will be managed by independent guardians who will ensure that Suzie cannot lose these funds. In particular, she may use this money for various needs such as insurance settlements or definite medical fees. However, she will not be able to spend all the money or give it to someone else. These are the main precautions that should be taken. However, it is also important to give Suzie all the necessary consultations which include the points connected of her everyday budget and planning the purchases. Such consultations should be provided by the specialists in the problem of dyscalculia in order to prevent the girl from any possible difficulties and inconveniences. Suzie’s recreational needs should not be disregarded. In her case, the teachers and counselors should emphasize the independent recreation and leisure. Therefore, the girl should be told about all the opportunities that she may have in order to have a good rest. For instance, one can mention travelling and all the kinds of tourism because Suzie enjoys these activities greatly. Moreover, she should be informed about the possible recreational programs that are intended for people with learning or mental disabilities such as dyscalculia. She may not necessarily use this program, but she should know about them at least because such programs provide the work with the specialists in this kind of disabilities and with psychologists. When developing transition plan for Suzie, teachers and social workers should not forget about her medical needs. The girl has no any other health problems except dyscalculia. There are also no any special needs which can be caused with the girl’s learning disability. Suzie can be inclined to apply for Medicaid, but she should also be informed about the other insurance coverage programs and their possible advantages and disadvantages. Additionally, Suzie will inevitably have to use the services of therapists, dentists, or gynecologists. Thus, the social workers should help find these healthcare professionals so that she could have the scheduled meetings with them. Completing the transitioning plan, it is also important to pay attention to the fact that Suzie has social and sexual needs as any person. She has a lot of acquaintances and friends, but sometimes she can experience difficulties in establishing the close relationships with people. This fact can be explained by Suzie’s lack of confidence partly caused by the effects of her learning disability. Thus, the girl is inclined to believe that in definite everyday situations other people can look at her with some prejudice be cause of her learning disability. That is why it is important to let the girl have access to the counseling services which can provide the psychologist’s help. It should be also noted that Suzie’s low self-esteem and lack of confidence in her abilities can affect not only her social relationships, but, in many cases, it will adversely influence the peculiarities of her performance at the workplace and her professional growth. Using transportation is essential for every person who wants to be an active member of society. Currently Suzie is transported by her mother. In the future the girl is inclined to use the public transport and have some consultations according to using money and possible calculations there. All the legal needs should be provided with the participation of Suzie’s mother who can be responsible for the legal needs during Suzie’s studying. With referring to the character of Suzie’s disability, it is important to pay attention to th e peculiarities of the money management as the most challenging task for the girl. All the necessary consultations should be provided by the counselors, social workers, and the specialists in dyscalculia. Finally, the teachers have to make sure that Suzie has developed basic skills that are necessary for every person. With focusing on the details of Suzie’s case, it is possible to say that the girl does not require help in home management including housekeeping skills and meal preparation skills. Transitioning plan for students with learning disabilities should include all the areas of the person’s everyday life because of the necessity of working out the most effective plan for the student’s further educational, professional, and personal development. References Oswalt, A. (n.d.). Transition planning and services. Web. Ruegg, E. (2003). Social competence, transition plans and children with learning disabilities. Web. Stanberry, K. (2010). Transition planning fo r students with IEPs. Web. This essay on The Peculiarities of Transition Planning was written and submitted by user Kylee Perkins to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Impact of e-commerce strategies on Easyjet Sales The WritePass Journal

Impact of e-commerce strategies on Easyjet Sales Introduction: Impact of e-commerce strategies on Easyjet Sales Introduction:Approaches focussed:Divisions of approaches and applies: Merits and demerits of approaches:ConclusionReferenceRelated Introduction: Easy jet is an European airline which was launched in 1995 by its founder Greekcy Priot   Stelios Haji-Loannou. It was started with two wet leased Boeing like 737-200 aircrafts and today it operates 196 aircrafts with 20 buses all over around the Europe. It carried 45.2 million passengers in the year of 2009 which made it as a second largest low cost European airline behind Ryanair. In 2002, Easy jet bought London Stansted based Go airline  £ 374 million (easy-jet.com). Go was the low cost scheduled passenger airline which provides service within the Europe. The main reason behind this acquisition was profitable and established airline with strong growing aspects that reveals a year to year increase of 232 per cent. Nearly 90% of sales in Easy jet are online from this website. There are two significant features based on its success are: low price and E- commerce strategies .The purpose of this Easy jet‘s, online the presence of information’s and procedures to sketch and propose suggestion on the progression involved in creating a booming online presence( David Cynthia1999). Apart from this it will define its approaches for its significant success of industry. In this paper, we will first discuss about the approaches and it applies. Then based on PESETEL framework we will find out the reason for applying. And in final the merits and demerits approaches in order to discuss about the alternatives approaches for easy jet. The above figure shows out about the airlines point which tells the increasing and decreasing of online analysis. As airline industry it was first an upstart one which later tipped to be failed later (Johnson, Scholes Whittington 2008). An online pamphlet website is debatably best than anything. For instance, to attain more profit many organizations presence the society, community, discussion and contented into Easy jet online website [1]Camerer, C, (1985),. No wonder that, easy jet online sales strategy has made a significant success. Based on this success strategy we will see the two main approaches which are used in this research are: internal company and external company. This approaches precepts more preparation, planning and ideas with precise and clear understanding to reach the perfect goals of company strategy. In order to bud a better online sales we need to concentrate in certain task like forecasting, ease of steering, a well-built reception, implementing text with suitab ility for web, advertising , testing and accessing the goal for   success way. Approaches focussed: For example, the internalities of company can be focussed in terms by (i) Direct sales approach (ii) website designs and merges. Whereas   the externalities of companies like (i) density (ii) attraction of point to point networks towards consumers (iii) increasing in confidentiality and (iv) strong intense towards brand and advertising. Based on the above approaches we can define the following aspects into ten divisions. Divisions of approaches and applies: First of all Easy jet concepts is to provide a low fare for the route and optimise the saving cost methods. This is the main advantages for the easy jet in terms of comparison with other competitors because it does not consists of any luxury acts in terms of high class seat and all it just provides everything in a simple pricing structure. For example, if you book the tickets earlier you need to pay less. This attracts the consumers in terms of gaining a sensible price( Tony Morden 1993). Secondly, selling the tickets in online reduces the customers to get rid of from the counter because they are booking the tickets through email. So just an confirmation number is needed on screen, so that more complex issues in fulfilment of sales to distribution or warehouse, logistics to worry about the sale that had happened (Pritchard, 2002). Thirdly, Easy jet does not utilize outsourcing approach as it applies a direct sales strategy. For example, the customers directly pay with the payments so no commissions and intermediaries problems in terms of extra pay so that, the increases in sale of internet pay will be more than before at the same time. Fourthly, the website designs are appropriate. For example, it is mentioned in the case study that orange colour is necessary for the convenience of customers. This can avoid the wrong booking date and spell by the customers in rather terms of implying the correct low cost ticket( Pritchard , 2002); instead of high design the website mainly focuses on the speed and simplicity so that , they can efficiently provide good services to the customers. The below figure tells the seat rates when the customers books ticket earlier. These are also efficient in customer service. Fifthly, Easy jet pushes out the sales percentage of an internet penetration through the way of carrots and sticks. Carrot means to attract the customers in the guise of discounts and inventory which were booked in a online. Stick means to restrict the flights available to customers on a phone which applies a simple price structure. The more the early they book the less will the cost for the tickets. This provides a milestone like millions seats which were sold online to attract the consumer.   Sixthly, the customers confidences are increased when they book in the online it ensure the security to the data. This reaches the high brand in terms of awareness with consumers and supported by innovative advertising ( Easy jet 2002) . To ensure such type of the security we have to store the customer data in a web platform (Pritchard, 2002).   Seventhly, Easy jet applies to the Microsoft technologies which are more convenient, affordable, ease and focusing resources on a single skill to support the business need. Eighthly, Easy jet merged with go and working on full support in order to jump it as a transaction volume. It applies a great stress and capacity planning to ensure its ready in terms of volume (Pritchard 2002). Ninthly ,According to Easy jet annual report of 2002/2003 it utilise the dense point to pint the network with link major airports with an large attachments areas , so it remains in high level frequency for business and leisure travellers. In this consumers will be more for online booking. Finally, Easy Jet is busy working on intranet projects discussion forums, feedback forms, so the senior managers know about staff’s intensity (Pritchard, 2002). This approach makes employee relations in an effective way and void industrial action (e.g. Cabin Crew strikes) and interrupted operations. Over view of PESTEL analysis: Political factors: it decides the deregulation of European flight market in 1997, theResult for this is any airline can operate any route within the European Union. Before, the market for flight was largely controlled by the governments of European countries, trying to secure their respective national carriers market share (Geiger et al., 2009). According to The Times, the development of freedom of movement and trade in the European Union has led to greater levels of completion on European routes coupled with increased movement of people. These enable Easy Jet to offer the route between any point in the European Union. For example the countries like Iraq with an unstable political Environment may cause restrictions and the uncertainty of air travellers; the United Kingdom and European countries have a stable political environment. Economic factors: Back to 1998 the Easy Jet applied E- commerce strategy, as the world economy grew and the development of global economy, the demand of air travels increased rapidly. But the cost of fuel has increased recent years, therefore efficient financial management of fuel reserves including trading with options and futures is getting more and more important to keep cost down and be competitive in the market place. And because the global economy recession, the air travel is affected, but on the other hand easy Jet focus on Low cost strategy which became attractive to travellers. Social factors: Lifestyle, tastes and fashions are all changing; customers require opportunities to visit new and interesting, haul, destination (Oxford IS, 2010).Because of this economy recession the number of unemployment has increased and the bargaining power as an employer has increased. So low fare air travel has a significant travellers. So it is important to ensure customer comfortableness. Technological factors: There are two main technology issues involved: modern aircraft and Internet technology. According to the Times, modern aircraft are safer and economic to run in cheap as possible. With the development of Internet, airlines can easily realize direct Sale approach, and also it takes benefits to both customers and the company. For the customers, it would be efficient and easy to purchase the tickets and confirm through email. In same time we can book hotels and other things. As a result, it improves the customer satisfaction in terms of convenience. Environment factors: The company needs to pay attention to the noise pollution control and energy consumption control that required by the government, and it may increase the operation cost. Consumers are becoming aware of the environmental impact of their actions (British Airway, 2009) and it started to get increase among them. So the failure of adopting a protect environment strategy may affect the company income and reputation. Legal factors: According to Open Skies Agreement (AEA, 2009), it provides the opportunity for airlines freely transport between the European Union and the Unite State. It increases the opportunity for easy Jet to expense the network and attract more travellers. The recognition of trade unions and industrial action (e.g. Cabin Crew strikes) is an important issue the company needs to pay attention to. So it is necessary for the company to know the feeling of staffs to remain good employee relations. Through the PESTEL analysis we can find that the approaches of Easy Jet has used in the creation of online sale which are suitable for the vision of the company. This develops the strength of largest low cost airline in European country (Easy Jet, 2003). Merits and demerits of approaches: Figure 1 and 2 illustrates the financial performance of Easy Jet since 2000 to 2010. The strategies applied have made a positive impaction on the sales and the number of passengers’ increases every year, especially in 2003 after merging with Go. I think there are five main advantages by applying the approaches: more customers, customer satisfaction, wider geography, high efficiency and cost saving. Through the low strategy planning the Easy jet wins in terms of quality. To access the online booking of Easy jet it is very simple and also customer can book hotel and transport through this website while booking the tickets. It offers a better and convenient service to customer which can increase the customer satisfaction. As Easy Jet maximize the using of e-commerce, it enables a wider geography for the tickets that can be booked online.. For example, customer can get all the travel information such as time, price, and so on the Internet, so the call centre agent does not need to cover each Item for every customer. It saves the workload of the company and makes more efficient. As this applied for the direct sale approach and the majority sale of tickets is through Internet, the cost for operation is been decreased. It needs not to be re-located to a larger facility .Through these approaches we have made a big success but there are some disadvantages which needs to pay attention like offer of low fare tickets, fuel prices increase, and this will affect the profit from the increased fuel costs. As we know, 90% of sales are generated from its website, so Internet and information system play a very important roles for the sale. It will be a disaster if the system crash or customers cannot access Internet, as the company would face big loss and impact the reputation of company. To void such disadvantages, the alternative approach is to reinforce the distributors to balance the ticket sale approaches. Instead of direct sale and sale most of the tickets through Internet, Easy jet can apply outsourcing strategy to corporate with intermediaries. With a balance tick ets sale system, the risk and loss will be minimized when the internet system does not work. Conclusion Thus from the above case study and analysis we conclude that   Easy Jet has become one of the largest low cost airlines in Europe with 90% sale online. And through this case study, we can also notice that information system has a significant impact on the process of strategy management. Based on the case study, we can conclude that there are three aspects that information system affects strategic management: reach new customers, Easy Jet applied online ticket sail which helps to reach wider geography customers. The business information is processed efficiently and lower cost for the operation change the industry structure, the fast and accurate information can affect the industry structure, especially when high information content is required. For instance, the information system does not need to establish new call centres for the increasing sale. So the provision of effective information system is therefore an important part of the corporate strategic task (Lynch, 2006). Reference Camerer, C, (1985), â€Å"Redirecting Research in Business Policy and Strategy†, Journal of Strategic Management, Volume 6. Harvard business review. (1999). Corporate strategy . Harvard business school press Johnson, G. , Scholes, K. Richard Whittington (2008). Exploring Corporate Strategy. 8th ed. Harlow: Prentice Hall. Pearson Education. Lynch, R. (2006). Corporate Strategy. 4th ed. Harlow: Prentice Hall. Easy Jet. (2011). Easy Jet to become North West’s largest airline – Over 4 million passengers a year.easyjet.com/EN/News/largest_airline_in_the_north_west.html. Accessed 27.02.11. Easy Jet. (2011). Low cost, care and convenience. http://corporate.easyjet.com/en/about†easyjet.aspx. Accessed 27.02.11. The Times. (2011). Economic conditions. thetimes100.co.uk/theory/theory†Ã¢â‚¬ economic†conditions†Ã¢â‚¬ 362.php. Accessed   28.02.11. Oxford Information Services. (2010). An analysis of British Airways Marketing Environment. coursework.biz/Essays/University/Business_Studies/115/. Accessed 28.02.11. British Airways. (2009). Strategic Report 2009. scribd.com/doc/23329171/British†Airways†Strategic†Plan. Accessed 02.03.11. Reachlive. (2002). Interview with Simon Pritchard of easyJet. reachlive.net/interviews/Q4†02/Simon_Pritchard.htm. Accessed 02.03.11 Tony Morden (1993).Business strategy and Planning. McGraw- hill book company ltd. [/level-freee-rstricted]

How to Work Mass Percent Problems in Chemistry

How to Work Mass Percent Problems in Chemistry Chemistry involves mixing one substance with another and observing the results. To replicate the results, its important to measure amounts carefully and record them. Mass percent is one form of measurement used in chemistry; understanding mass percent is important for accurately reporting in chemistry labs. What Is Mass Percent? Mass percent is a method of expressing the concentration of a substance in a mixture or element in a compound. It is calculated as the mass of the component divided by the total mass of the mixture and then multiplied by 100 to get the percent. The formula is: mass percent (mass of component / total mass) x 100% or mass percent (mass of solute / mass of solution) x 100% Usually, mass is expressed in grams, but any unit of measure is acceptable as long as you use the same units for both the component or solute mass and the total or solution mass. Mass percent is also known as percent by weight or w/w%.  This worked example problem shows the steps necessary to calculate mass percent composition. Mass Percent Problem In this procedure, we will work out the answer to the question What are the mass percentages of carbon and oxygen in carbon dioxide, CO2? Step 1: Find the mass of the individual atoms. Look up the atomic masses for carbon and oxygen from the Periodic Table. Its a good idea at this point to settle on the number of significant figures youll be using.  The atomic masses are found to be: C is 12.01 g/molO is 16.00 g/mol Step 2: Find the number of grams of each component make up one mole of  CO2. One mole of CO2 contains 1 mole of carbon atoms and 2 moles of oxygen atoms. 12.01 g (1 mol) of C32.00 g (2 mole x 16.00 gram per mole) of O The mass of one mole of CO2 is: 12.01 g 32.00 g 44.01 g Step 3: Find the mass percent of each atom. mass % (mass of component/mass of total) x 100 The mass percentages of the elements are: For Carbon: mass % C (mass of 1 mol of carbon/mass of 1 mol of CO2)  x 100mass % C (12.01 g / 44.01 g) x 100mass % C   27.29 % For Oxygen: mass % O (mass of 1 mol of oxygen/mass of 1 mol of CO2)  x 100mass % O (32.00 g / 44.01 g) x 100mass % O 72.71 % Solution mass % C 27.29 %mass % O 72.71 % When doing mass percent calculations, it is always a good idea to check to make sure your mass percents add up to 100%. This will help catch any math errors. 27.29 72.71 100.00 The answers add up to 100% which is what was expected. Tips for Success Calculating Mass Percent You wont always be given the total mass of a mixture or solution. Often, youll need to add up the masses. This might not be obvious! You may be given mole fractions or moles and then need to convert to a mass unit.Watch your significant figures!Always make sure the sum of the mass percentages of all components adds up to 100%. If it doesnt, then you need to go back and find your mistake.

Nigeria - oil war Assignment Example | Topics and Well Written Essays - 2500 words

Nigeria - oil war - Assignment Example According to Frynas (158) the pollution of the environment through the extraction of oil in Nigeria has been the leading cause of the human rights abuses and environmental abuse in the Niger Delta. In this essay it is the aim of the research to examine and analyze how the oil industry in Nigeria has been the source of various conflicts and how the oil companies in Niger Delta have devastated the environment especially of the Ogoni lands. To achieve the goal of analyzing the environmental devastation of the Ogoni lands in the Niger Delta, I have organized this paper into five sections. The first section will be looking at the background and the history of the Ogoni land and their conflicts with the oil corporations operating within the contested area. Under this first section, further sub-sections will look at the background of the environmental resource that is being examined; the human rights issues that are the center of the conflict and the history of the inhabitants of the Ogoni land; and the location of the resource that is being evaluated will be explained. ... Under the international policies, governance and legislation several factors will be put into consideration including the specific policies and that are in place to regulate the resource around the Niger Delta and how the regime in the area was formed together with the structure put in place for the policies to work. Relevant international laws and treaties will be used in order to clarify the topic at hand in relation to the conflict area. Under this section the last sub-section will be how the implementation of the international enforcements is being done and whether there are challenges that are being faced when implementing the various rights and treaties and if not if there are cases whereby the country is not honoring the treaties that have been set. The fourth section is the challenges and barriers that are in place that makes it difficult in finding a remedy and a solution to the conflicts being experienced in the Niger Delta. This section will include the identification of t he obstacles that are limits the problem solving and also whether there are theories that support these problems that hinder the remedy of the conflict. On top of the identification, an opinion concerning whether a shift in the consciousness of the public will be prudent or not will be discussed in this section. The last section which is the fifth section that the paper will analyze will be the policy recommendations that might be deemed best to help in reducing the conflict that is currently being experienced. In addition the opinions of the whether a new policy recommendation will be necessary during the implementation of the solutions to reduce the conflicts will be given in this section. After all the main sections

A Problem in a Real Organization in Kuwait Research Paper

A Problem in a Real Organization in Kuwait - Research Paper Example While social networks bloom globally and although it there is increased percentile of companies engaged in internet development, the technology experts in Kuwait were yet at that time evaluating the value of available ICT in the region (Li, Chau, & Lou, 2005; pp. 102-126). The study showed that on the use of IM application, which is one of the easiest ways for real-time instant messaging for Kuwaiti, proved that IM subscribers development, it to satisfy curiosity and to generate online friends (Li, Chau, & Lou, 2005; pp. 102-126). The internet connectivity was not immediately optimized as tool for business operation to hasten inter-departmental communication for ecology-friendly working places; for accessing more opportunities offshore; and for optimizing it for business transparency of companies to gain market credibility (Li, Chau, & Lou, 2005; pp. 102-126). In response to these challenges, the Kuwaiti academies have developed curriculum that teaches students about the multifarious use of information technology. Such strategically educated human resource about the relevance of ICT not only for instant message to gather friends and for curiosity, but also taught them how information superhighway developed convergence of people for intelligible utilization with user-friendly tools for coversion, interpretation, and integration of information., selection, conversion and interpretation facilities (Buabbas, 2006, pp. 1-18). Kuwaiti libraries were also developed for online and ICT instruction and research (Rogers, 2007, pp. 366-78).  

The Importance of Partnerships with Parents for All Aspects of the Childcare Service Essay Example for Free

The Importance of Partnerships with Parents for All Aspects of the Childcare Service Essay The partnership with parents is very important as it is the key to making sure that the children in my care get the best care available and are happy and settled in my setting. With the introduction of the Children Act in 1989 parents were given definite rights. This included being able to access information on their children’s progress and achievements in their setting and also a preference to parents as to which school they wanted their child to go to. Since the introduction of the EYFS in 2008, a clear framework has been put in place to foster partnerships between parents and all professionals, including childminders, pre-schools, nurseries and schools. The relationship between parents and childminders can be very close, parents will be coming into my home every day and it is important that I put this on a professional footing by having a Parental Involvement Policy that clearly states how the partnership between the parents and I will work. I will welcome all parents into my setting and encourage their involvement in order to ensure their child is comfortable enough to flourish into confident, happy individuals. The partnership with parents starts with the first initial enquiry / visit. I need to build a rapport with the parents by understanding their requirements both culturally, socially and any routines they have. I will always endeavour to accommodate a child’s routine and discuss with parents how this will be managed taking account of the children already in my care. Sometimes a compromise will need to be made, as long as this is agreed by all parties. Different cultures have different approaches to modesty, clothing, and the use of the toilet and hygiene arrangements. Some cultures have very specific guidelines on the preparation and storage of food and the type of food they eat. All these aspects need to be considered and discussed with the parent at the initial enquiry / visit stage. Once I have established the basic requirements of the parents I will draw up a contract with the parents for the care of their child/(ren). Before a child starts in my care I will want to have some settling in sessions. This is important to ensure that the child, parent and I can have some time to get to know each other and clarify any points regarding routine, specific needs and communication. There are many ways of communicating with parents, keeping a daily diary, telephone calls, email, a chat on collection or drop off and formalised parent meetings. A daily diary is particularly useful when children in my care are young and are still in appies, on formula milk, or being weaned, or just starting to feed themselves and / or not yet talking. Telephone calls or email communication is more likely to be an agreed regular communication in the evening or weekends. I would not envisage this being the preferred method of communication as face to face discussion would be more productive. I would propose to hold parents evenings, at least twice a year. The purpose of this would be to review the child’s progress, discuss any issues and plan for the coming six months.

Chaucers Canterbury Tales - Wife of Bath - Feminist or Anti-feminist?

In view of the fact that the Wife of Bath herself does seem to behave in the manner women are accused of behaving by the anti-feminist writers, it is not impossible that the Wife of Bath's Prologue could be considered a vehicle for the anti-feminist message under the guise of a seeming "feminist" exterior, since her confession is frequently self-incriminating (e.g. her treatment of her husbands, her tendency to "swere and lyen") and demonstrates the truth of the claims made by the anti-feminists even while she is disparaging them and making them look bad -- as in her claim that anti-feminist writers (specifically the "clerks", i.e. learned scholars) are revenging themselves on women because of their own sexual impotence that prevents them from enjoying "Venus werkes", which is rather acute psychological analysis on her part, and extremely persuasive, until one remembers that the clerks are right about her at least, if not about other "wives". Her arguments in favor of marriage, though demonstrating a hearty common sense, are also suspect -- while it is true that marriage peoples the earth and replenishes existing stocks of "virginitee", her own marriages do not seem to have produced any offspring, and while it may be "bet [...] to be wedded than to brinne", her marriages, despite her claim that "in wyfhod I wol use myn instrument", do not seem to have prevented her from "goon a-caterwaw[ing]" and by inference engaging in fornication ("I ne loved nevere by no discrecioun / But evere folwede myn appetit, / Al were he short, or long, or blak, or whit") [good], which is after all what marriage was, according to her, supposed to prevent. Moreover, from the account she gives of her marriages, it becomes increasingly obvious t... ... usual folk stereotypical anti-feminism is shown to be justified in at least her case, the absurdity of the more virulent breed of anti-feminism is made clear by Jankin's book of "wikked wives", an erudite, if rather motley, collection of what are mostly homicidally-inclined females (Clytemnestra, Livilla etc.) that he seems to regard, or at least claim to regard, as the norm. As a result, the Wife of Bath's Prologue should not be dismissed simply as "merely an attack on women and married life"; there is much more ambiguity involved, and it would be inadvisable to ignore the fact that it is primarily a brilliant character-study of an individual rather than a didactical anti-feminist treatise in disguise. Work Cited Chaucer, Geoffrey. The Canterbury Tales. Norton Anthology of World Masterpieces. Ed Mack, Maynard et al. W. W. Norton and Co. New York, NY. 1992.

Love Theme in Pride and Prejudice Essay

Love is the conquering theme in Pride and Prejudice. The love story between Elizabeth Bennet and Mr. Fitzwilliam Darcy gives rise to the theme that love can conquer over pride, prejudice, and even social hierarchies. Jane Austen uses the novel in order to propose that true love is precious and can conquer all things. Initially, Austen develops the theme by having love conquer Mr. Darcy’s pride. Mr. Darcy is at first cold and uninterested in the poor, socially inferior Ms. Bennet. He says, â€Å"She is tolerable, but not handsome enough to tempt me† (Austen 31). He scorns the ball at Meryton, and says it’s a waste of his time (Austen 32). Mr. Darcy’s affections though begin to change after Elizabeth comes to Netherfield Park in order to take care of her sister, Jane. The narrator states at this time, â€Å"He really believed, that were it not for the inferiority of her connections, he should be in some danger† (Austen 159). Mr. Darcy, surprisingly though, extends an offer of marriage to Elizabeth; He just proposes with the constant mention of how he is of higher standing, in so many ways, and how that this match is against his better judgment. Even while humbling himself to the point of asking a middle class woman to marry him, pride still exudes from his mouth. Ms. Bennet, needless to say, declines. This spurning of his proposal humbles him to the point where he once again asks for her hand, and this time humbly. Austen shows love and affection subduing the proud Mr. Darcy humbling him to the point where he would happily marry a middle class girl of greatly inferior social standing, reputation, and wealth. Secondly, Jane Austen shows love conquering over Elizabeth’s prejudice. For the entire first half of the book, Elizabeth loathes Darcy and his social class. She finds him and his class snobbish, pretentious, and prideful. Elizabeth unrightfully believes rumors about him coming from the untruthful Wickham, and does not let Darcy defend himself against them. Elizabeth’s prejudice starts to subside though after Darcy’s marriage proposal and she gradually starts to trust and admire him, especially after Mr. Darcy’s servant Mrs. Reynolds’s speaks so kindly of him (Austen 755). Elizabeth Bennet’s love for  Darcy grew greatly the more knowledge she gained about him, which coincidentally destroyed Elizabeth’s prejudice. Lastly, Elizabeth and Darcy break down huge social barriers in their marriage. This is seen in no greater of a way than in the confrontation between Elizabeth and Lady Catherine de Bourgh. The old lady cannot stand the fact that her well-groomed nephew wants to marry a poor pauper girl. She warns Elizabeth that if she were to marry Darcy that he would soon become the â€Å"contempt of the world† (Austen 1108). And not only does Mr. Darcy’s class object to the pairing, but Elizabeth’s own mother and father do not think it is possible that their daughter to marry that high into the social order (Austen 1173). The only reason this couple would have gotten together is love, and Austen is showing that love can overcome societal barriers. In conclusion, Jane Austen used the characters of Mr. Darcy and Elizabeth Bennet, to show that true love outshines social acceptability, and overcomes pride and prejudice.

Limitations of 10th & 11th 5 Year Plan

The Eleventh Five Year Plan, which was approved by the National Development Council on 1 9 De cembe r 2 0 0 7 re a f f i rms thi s commi tment . It pro v i de s a comp r e h e n s i ve s t r a t e g y f o r i n c l u s i v e development, building on the growing strength of the economy, while also addressing weaknesses that have surfaced. Tenth Five-Year Plan (2002–2007) ? Providing gainful and high-quality employment at least to the addition to the labour force; ? All children in India in school by 2003; all children to complete 5 years of schooling by 2007. Reduction in gender gaps in literacy and wage rates by at least 50% by 2007; ? Reduction in the decadal rate of population growth between 2001 and 2011 to 16. 2%;* ? Increase in Literacy Rates to 75 per cent within the Tenth Plan period (2002 – 2007) Eleventh Five-Year Plan (2007–2012) The eleventh plan has the following objectives: Education ? Reduce dropout rates of children from elementary school from 52. 2% in 2003-04 to 20% by 2011-12 ? Develop minimum standards of educational attainment in elementary school, and by regular testing monitor effectiveness of education to ensure quality ? Increase  literacy rate  for persons of age 7 years or above to 85% ? Lower gender gap in literacy to 10 percentage point ? Increase the percentage of each cohort going to higher education from the present 10% to 15% by the end of the plan Thrust Areas in the 10th Five Year Plan GENERAL : To achieve a profound transformation of higher education in order that it becomes an effective promoter of sustainable human development and at the same time, improves its relevance with closer links with the world of work and achieve quality in its teaching, research, business and community extension functions including life long learning. SPECIFIC: To contribute to the transformation through improvement of the conceptions, methodology and practices related to: The relevance of higher education. Quality, evaluation and accreditation. Research and development. Outreach activities in business and community and life long learning. The knowledge and use of the new information and communication technology. Management and financing. Export of higher education, and reorientation of international cooperation. Strengthening of open and distance education system. Strengthening of research institutions. Mobilization of resources. Proposals/Recommendations for 11th Five Year Plan A Working Group on Higher Education was set up by the Planning Commission under the Chairmanship of Secretary (HE), vide order no. M-12015/2/2005-Edn. Subsequently, it was decided to constitute seven Sub-Working Groups on the following sectors of higher education:- 1. Central Universities 2. Deemed to be Universities 3. State Universities 4. Col leges 5. Distance Education 6. Quality of Higher Education 7. Research. Tenth Five Year Plan (2000-2005) The year wise allocation and expenditure for the 10th Five Year Plan period was as follows : The Tenth Five Year Plan was fixed at Rs. 30,162 Lakhs. The flow to TSP, SCCP and PWD projects were follows: 1. TSP – 145 Lakhs 2. SCCP – 225 Lakhs 3. P. W. D. – 200 Lakhs During 10th Five Year Plan period the following development works was undertaken by the Govt. : 1. Normalisation of Plan Posts. 2. Establishment of  The K. K. Handique State Open University 3. Introduction of 5 years L. L. B. Courses in B. R. M. Govt. Law College. 4. Establishment of F. M. Radio Station. 5. Introduction of Private University Bill. . Sanction of Rs. 10 Lakhs to each Provincialised colleges and Rs. 4 Lakhs to all provincialised Sanskrit Tols under the scheme â€Å"Buniyad†. 7. Financial assistance to all affiliated Non-Govt. colleges (133 numbers) and 16 Sanskrit tols under â€Å"State Priority Schemes†. Eleventh Five Year Plan (2005-2010) The draft XIth Five Year Plan has been proposed for Rs. 34,175 lakhs. The flow to S. C. C. P proposed for XIth Five Year Plan is Rs. 300 Lakhs. During the current financial year an amount of Rs. 70 Lakhs has been agreed for S. C. C. P for implementation of the above mentioned schemes. For the next financial year 2008-09, an amount of Rs. 1,831 Lakhs has been proposed and the flow to S. C. C. P. is proposed for Rs. 100 Lakhs. III. Major Initiatives in the Eleventh Five Year Plan Let us examine the provisions made in the Plan for the various sectors in Education. This section will also highlight the changes, if any, in the scheme structure and measures taken for better implementation. C. Secondary Education The Central Government has been managing four types of schools that have been allocated the following: Kendriya Vidyalayas (Rs. 1,326 crore), Navodaya Vidyalayas (Rs. 4,067 crore), Central Tibetan Schools (Rs. 6 crore) and National Institute of Open Schooling (Rs. 88 crore). The Union Government scheme ‘Strengthening of Boarding and Hostel Facilities for Girl Students of Secondary and Higher Secondary Schools (Access & Equity)' is to be restructured and merged with the new umbrella scheme of ‘Universalization of Access and Improvement of Quality of Se condary Education'. Further, the erstwhile schemes of Information, Communication and Technology (ICT) in schools, girl child incentive, Integrated Education for Disabled Children, Vocational Education, etc. will be subsumed under a new umbrella Centrally Sponsored Scheme (CSS) named SUCCESS. The Eleventh Plan apportions Rs. 9,282 crore to SUCCESS. It is worthwhile here to note that under this scheme it is proposed to set up 6,000 block-level Model Schools at the secondary level which would be largely managed and run by the corporate entities, trusts and reputed private providers. This, when seen in the light of growing share of private schools (from 15% in 1993-94 to 30% in 2004-05) and encouraging establishment of good quality schools in deficient areas in Public Private Partnership ( PPP) mode is reflective of the policy direction of the Planning Commission and the Central Government. Focusing on the girl child, A Girl Child Incentive Scheme with a provision of Rs. 1,326 crore is to be launched on a pilot basis in selected Economically Backward Blocks (EBBs). On the basis of quick evaluation, its expansion will be considered in the Eleventh Plan period. It is proposed that the merger of all girl child incentive schemes will be ensured. Herein, a critical aspect related to school education is teacher education and training. The Plan provides Rs. 3,536 crore to Teacher Education. In this regard, severe gaps have been observed in the management of District Institutes of Education and Training (DIETs). Not only have most of the DIETs been headless, there is also a shortage of quality faculty in DIETs, thereby leaving much to be desired in the quality of teacher training. While the Plan document finds this detrimental to promoting quality in teaching, the solution suggested is heavily dependent on outsourcing the DIET faculty or DIETs adopting the PPP mode. D. Vocational Education The Eleventh Plan apportions Rs. 1,768 crore towards Vocational Education. As part of the strategy adopted by the Plan, there is greater emphasis on the services sector. This apart, over 95% of the unskilled and semi-skilled population will be provided continuous informal training. It is also suggested that a National Vocational Qualification (NVQ) system be developed. E. Higher Education Apart from the existing 7 schemes in Higher Education, the Eleventh Plan has provided 9 new schemes along with outlining a Special Plan for Higher Education wherein uncovered regions are provided with Science, Medical and Engineering Universities. The Plan highlights the need for autonomy and accountability in the higher educational institutions and calls for quality improvement. While the Plan observes that there are inherent imbalances due to the private sector focusing on specific disciplines and regions of the country; it is worth noting that the Plan hopes that more than half of the incremental enrolment in higher education is made by private providers, thereby encouraging the role of private unaided higher educational institutions in the country. F. Technical Education In the field of technical education, the Eleventh Plan envisages establishing new institutes of management, technology, industrial research and training, planning and architecture. This apart, upgrading select existing technical institutes is on the anvil. The State technical institutes are also proposed to be strengthened. Another key area that has been highlighted is the lack of adequate polytechnics in the country. With 125 districts not having a single polytechnic, it is suggested that every district be covered, through Central funding as well as with PPP and private funding. Some critical issues with regard to these polytechnics include: static curricula, poor industry interface, lack of flexibility to respond to needs, obsolescence of equipment, lack of trainers and inadequate funding. Limitations in the Eleventh Five Year Plan with Regard to Provisions for Education â€Å"The Eleventh Plan would be a Quality Plan in respect of the education sector. † – Eleventh Five Year Plan While some advances have been made towards ensuring the basic issues of access, retention and quality is met, some problems persist. The Plan seems to adopt a piecemeal approach as there are multiple schemes having multiple goals and a constant friction persists between the Centre and the States with regard to funding norms allowing scant progress in terms of outcomes. The Eleventh Plan is increasingly stressing on privatisation in elementary and secondary, higher and technical education sectors in education. PPP is being seen as the preferred route to financing and implementing schemes. Another distressing trend observed in the Plan document is the encouragement given to private players ranging from setting up educational institutions and suggestions to outsource DIET faculty, establishing private polytechnics, etc. Further, acknowledgment of the need to levy (user charges) fees even in public (government-run) schools is worth noting. This, when seen in the light of the Plan proposing to be a Quality Plan, also proves to be contradictory as illustrated by specific instances. In the elementary sector, the Plan continues to seek the participation of teachers in implementing the MDM scheme thereby denying quality teaching to pupils. Under adult education, low motivation and lack of training of voluntary teachers is hardly seen as encouraging quality concerns. Increasing role of public private participation in secondary schools and continuing to have four types of public-funded schools, instead of having a common system of school, also do not promote uniform quality education. With regard to addressing gender concerns, initiatives focusing on Muslim women need to be enhanced. There is also a fear that having multiple schemes with divergent goals (vocational training ranging from small scale entrepreneurial development to computer literacy, etc. ) might dilute the primary objectives of ensuring education and training of uniform quality for all.

Free Essays on Tears, Idyle Tears

"The days that are no more". This recurring sentence is the frame of each stanza and of the poem itself. Does it refer to death ? Or is it a mere yearning for the past ? Fisrt stanza : The first word of the poem being "tears" is significant because it highlights the subject matter of the poem. Throughout the poem Tennyson explores the reasons for his tears to find out why he is experiencing them. Tennyson uses an oxymoron (divine /despair) when he describes them as : "Tears from the depth of some divine despair" The word 'divine' has religious connotations as it means heavenly or sacred, but 'despair' seems opposite as it means to lose all hope ; the poet is describing very powerful emotions. I feel that the speaker is saying that one of the possible reasons for his tears is the loss of hope in God. The alliteration of the consonant 'd' creates a sense of rhythm. Tennyson uses nature imagery when he says : "In looking on the happy Autumn-fields," The image is made stronger by the use of personification, which makes it seem as if the fields themselves are happy, although it is just the feeling they evoke in the speaker. Tennyson uses a paradox because he is describing emotions that contradict each other, despair and happiness. The end of the last line of each stanza is : "the days that are no more" This creates a pattern in the poem and also acts as a summary to each stanza, and to the poem as a whole, because the speaker discovers that the reasons for his tears are his thoughts about "the days that are no more". This could mean death, or just simply moments in the past that you can't get back again. Second stanza : Tennyson says: "Fresh as the first beam glittering on a sail," The freshness of memories is what is being desc... Free Essays on Tears, Idyle Tears Free Essays on Tears, Idyle Tears Introduction : "Tears, idle tears" is a poem written in blank verse – unrhymed iambic pentameter. It consists of four five-line stanzas, each of which closes with the words "The days that are no more". This recurring sentence is the frame of each stanza and of the poem itself. Does it refer to death ? Or is it a mere yearning for the past ? Fisrt stanza : The first word of the poem being "tears" is significant because it highlights the subject matter of the poem. Throughout the poem Tennyson explores the reasons for his tears to find out why he is experiencing them. Tennyson uses an oxymoron (divine /despair) when he describes them as : "Tears from the depth of some divine despair" The word 'divine' has religious connotations as it means heavenly or sacred, but 'despair' seems opposite as it means to lose all hope ; the poet is describing very powerful emotions. I feel that the speaker is saying that one of the possible reasons for his tears is the loss of hope in God. The alliteration of the consonant 'd' creates a sense of rhythm. Tennyson uses nature imagery when he says : "In looking on the happy Autumn-fields," The image is made stronger by the use of personification, which makes it seem as if the fields themselves are happy, although it is just the feeling they evoke in the speaker. Tennyson uses a paradox because he is describing emotions that contradict each other, despair and happiness. The end of the last line of each stanza is : "the days that are no more" This creates a pattern in the poem and also acts as a summary to each stanza, and to the poem as a whole, because the speaker discovers that the reasons for his tears are his thoughts about "the days that are no more". This could mean death, or just simply moments in the past that you can't get back again. Second stanza : Tennyson says: "Fresh as the first beam glittering on a sail," The freshness of memories is what is being desc...

How to Identify People by Name

How to Identify People by Name How to Identify People by Name How to Identify People by Name By Mark Nichol How does one introduce a person in narrative nonfiction? What is the style for subsequent references to that person? It all depends on the circumstances of the person and of the content. In biographical content, it is common to name someone on first reference by birth name, including middle name(s) and independent suffixes such as Sr. or III, but this formal version need not be used again, except in a rare circumstance I’ll mention below. Normally, however, the first and last name will suffice, unless a historical personage is generally identified otherwise, such as in the case of Franklin Delano Roosevelt. A biographical treatment, however, might begin with an anecdote from the subject’s youth or young adulthood, and this excerpt might identify the person at first and on second reference (this editorial term refers not just to the second instance but all subsequent mentions) with a diminutive for example, Bobby in place of Robert or a nickname. Then, once the anecdote is complete, the first reference to the main body of the text will formally identify the subject. And what about second reference? An intimate portrait, or a portion referring to the subject’s childhood, might use the first name alone or a diminutive or a nickname. In most cases, however, the subject’s surname will be employed. Exceptions are figures with extended surnames who are known simply by a single element of that surname, such as Spanish artist Pablo Diego Ruiz y Picasso, popularly known as Pablo Picasso or even just Picasso, and French diplomat Charles Maurice de Talleyrand-Pà ©rigord, known to history as Talleyrand. (These two men are among a small number of historical figures known simply by their last name, though their full names are generally used on first reference unless the person is not the primary subject of the text and is mentioned merely in passing: â€Å"Smith was no Picasso†; â€Å"Jones aspired to be the next Talleyrand.†) When else should a full name be used after the first reference? If the person is being discussed as a type, or the writer is referring to the subject being self-referential, the full name perhaps including middle name(s) and/or a suffix is often applied: â€Å"Jones suggested it to Smith. . . . John James Smith was not the kind of person to ignore a challenge like that.† What are the guidelines for when a person is mentioned occasionally? They can be only guidelines, rather than rules, because one must use one’s judgment depending on the length and organization of the content and on the frequency and placement of references to the person. For example, if a person is mentioned in only one chapter or at most a few sequential chapters of a book, the last name alone should suffice on second reference. But if a person not central to the narrative reappears after an interval of a section or a chapter or more, the full name should be used to reacquaint readers with this person. If the person is mentioned only a handful of times throughout a long report or a book, full identification might be best on each occasion. The writer must decide based on the person’s familiarity and the person’s significance to the narrative. (Another consideration is the presence of other people sharing that person’s surname.) Writers can also vary second reference by using personal pronouns and by judicious use of nicknames or epithets (for example, â€Å"the Wizard of Menlo Park,† for Thomas Edison). Other possibilities are occasional use of first and second initials, or even all initials, for those people popularly known by such appellations, such as JFK for John F. Kennedy. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Style category, check our popular posts, or choose a related post below:Math or Maths?Used To vs. Use ToHow often is "bimonthly"?

Philosophy of Nursing Leadership Essay Example | Topics and Well Written Essays - 500 words

Philosophy of Nursing Leadership - Essay Example According to Burns (1978), transformational leadership is an approach that gears to a collective purpose in empowering one another to achieve a preferred future, transforming both the leader and the follower into a higher level. According to Kelly-Heidenthal (2003), the team is geared to work together for a collective purpose by empowering others to achieve a preferred future which is the transformation of both the leader and the follower to a higher level. According to Bennis and Nanus (1985), the goal of the team is to convert followers into leaders, and leaders into â€Å"change agents†. There are literatures that manifest the principles of this theory. The study of Kennedy and Lyndon (2008) shows that in spite of the existence of tensions in maternity care, an improvement of evidence-based practice can be resolved by the partnership of the nurse and the midwife in resolving differences in philosophies in caring, safe practice, communication and respect. Another one is the study of Silen et al (2008) wherein seeking support from the team and acceptance of the situation (compromise) will manage the nurses’ distress and dilemmas, so as to prevent its negative consequences to the quality of care.

Costco membership policy Term Paper Example | Topics and Well Written Essays - 1500 words

Costco membership policy - Term Paper Example One of the key strengths about the brand is the fact that the business has been established with one main goals which was to provide membership to most wholesale buyers. The crucial fact about the business is that is business model is unique. As such, the uniqueness in the business model is a key marketing point that the organization needs to center on. Although, there are few other warehouse clubs in the United States and elsewhere across the globe, evidently, Costco was one of the first and still remains one of the leading organizations in the field (Edleson, 2014). As such, uniqueness is a key selling point for the organization. Another major strength is the brand reputation. Currently, Costco is a key destination for shoppers with large families or people seeking to purchase products in bulk. With a superior reputation as is the case with the organization, it is evident that the marketing of the brand would be much easier. Costco is recurrently mentioned in movies and television programs and hence the proposition that most of the people already know about it. As such, the marketing plan needs not to center on introduction of the brand but rather should be emphatic on maintaining a good reputation about the organization. Although the brand being too big is a focal point of strength, it can also serve as a key weakness for the organization. Arguably, marketing a large brand is hectic. Additionally, it is also very pricey. As such, the budget for marketing such an organization is huge. Likewise, marketing an already reputable brand is a little complicated in that wrong marketing strategies would lead into destroying the brand as opposed to improving its reputation. As such, the marketing developed for this organization needs to be considered keenly and assessed. The marketing team needs to be experienced in handling large brands and marketing them effectively (Bowman & Gatignon, 2010). This weakness

Helping Behaviour And Human Rights Essay Example | Topics and Well Written Essays - 500 words

Helping Behaviour And Human Rights - Essay Example In a study of social science students, they were reported to have strong "just world" beliefs, and that these values were directly impacting on their motivations to help elderly persons with socio-economic and health care needs (Maclean & Chown, 1988). A cross-cultural study using British and Canadian participants, it was found that they tended to dismiss the needs and expectations of elderly clients as a ay to better service the greater need of the community. The proposed study aims to provide a qualitative perspective of helping professional attitudes among undergraduate psychology students in the UK. Using a focus group, the primary investigator aims to extend current understandings of the beliefs, values and attitudes of helping profession students who will be interacting with the elderly in their future careers. Eight undergraduate psychology students from the University of will be recruited using snowball sampling (i.e., by word of mouth). The sample will be stratified across gender and ethnicity to reflect the diversity present in the wider population of psychology students. Informed consent will be obtained to enable participation. No incentives will be given for participation. A tape recorder, with spare batteries and notepaper and pens will be required by the prima

The Importance Of Environmental Scanning Marketing Essay

The Importance Of Environmental Scanning Marketing Essay Marketing oriented firms mostly focus on marketing planning method through which a thorough analysis of market environment is carried out to scan opportunities within market environments, audit the skills and resources of the firm needed to maximize these opportunities, formulating marketing objectives and designing how firm offerings will be positioned among consumer segments when targeting them, and subsequently developing plans to implement and control them to sustain competitive advantage ( Dibb and Simkin, 2008). history of Just Us! Cafes Just Us! Cafes a coffee Roasters Cooperative was co-founded by Debbie and Jeff Moore in the year 1995 (Just Us!, 2012). The cafà © whose headquarter is located in Grand Pre, Nova Scotia, Canada was incorporated under the Cooperative Association Act as the first company (see Appendix 1) with a fair trade coffee roaster in Canada in 1996 (Just Us!, 2012). The vision of Just Us! Cafes is to be a market leader in fair trade business that stands for quality, fairness, professionalism and innovation while the mission of Just Us! Cafes is rooted in authenticity, cooperation, community, and justice (Just Us!, 2012). Just us! Cafes offers products include Coffee, Tea, Chocolate, Sugar, and pastries. Just Us! has 4 Cafes in Nova Scotia, Canada located in Grand Pre, Wolfville, Halifax and Barrington Street (Just Us!,2012). Just Us! has received many awards such as EK chamber of commerce Award as a Best Large firm in Kings County (2000), Ethics Award (2005), Acadia University President Award for Entrepreneur (2005) etc (Just Us!, 2012). 1.0 Critical Evaluation of the Importance of Environmental Scanning. Environmental scanning is simply the method through which marketing environment of an organisation is been closely monitored and carefully analysed (Jobber, 2007). The importance of environmental scanning are; Provides an understanding of Consumers Choice Criteria Body shop (a cosmetic industry) in its environmental scanning through market research in Canada, identified that 34% of consumers use ethical behaviour of companies (in addition to quality of product) as their choice criterion upon which their buying decision is based (Strandberg consulting, 2009). In addition, the impact of firms activities on the ecological habitat of consumers has been another criterion employed by consumers in their buying decision as consumers in Canada tend to embrace moves that decrease Co2 footprint in their environment (Bonini and Oppenheim, 2012). Environmental scanning reveals a paradigm shift in consumers value, attitude and beliefs about products as ethical issues have become a yardstick in their buying decision. The need to be highly sensitive to rapidly changing specific and general business environmental factors is a pre-requisite to the survival of an organisation where a quick change in product/ service line must be matched with changing consumer re quirements (Goyal, 2007; Albright,2007; Jobber;2007). Helps in Identifying Business Trends and Opportunities In 2008 alone, products (such as Flowers, Cocoa, Coffee, Rice, Shea butter) that were fairly traded was said to be imported from 59 countries (Eric, 2012). It takes a thorough environmental scanning of Canadian market to obtain this useful information about the fast growing fair trade business in both the food and non food segment (for example, fashion industry). With environmental scanning, Just us! Cafes and its competitors (Kicking horse, Kraft foods, StarBucks etc) were able to capitalize on the fair-trade opportunities and thus get sensitized on the drastic changing needs and expectations of their consumers. Environmental scanning offered these market players qualitative and quantitative information about the needs of their consumers, enabling them to strategise on how these needs could be met and as a result the image of these organisations were improved through a clear definition of what they stood for in Canadian fair trade wholesale and retail market (Costa, 1995). This is a n evidence that environmental scanning is linked to improvement in organisational performance (Slaughter, 1999). Provides Basis for Segmenting Consumer Markets Part of the achievements of Cafes in Canadian markets attributed to environmental scanning is ability of these brands to segment their products and services effectively and efficiently well. For example, all brands of Cafes in Canada (Kraft foods, Just Us!, Kicking horse, StarBucks etc) have been able to adopt a behavioural segmentation in the consumer markets where fair trade is used in one way or the other to gain market share as consumers beliefs, values and perception are rooted in fair trade. Psychographic segmentation that entails the strategy by which consumers are grouped base on lifestyle and personality characteristics (Jobber,2007) has been exploited by brands where Just us! Cafes had been targeting young, well educated consumers that are willing to offer premium price for fair trade products (Ethical Consumer, 2011) while Kraft Foodservice are caught romancing college students (perceived to be part of socially and environmentally conscious customers) with its All Life 100 % Colombian coffee brand (Rain Forest Alliance, 2004). Brands utilise Profile Segmentation where geographic variables like areas local names and culture (Jobber, 2007) are been used to differentiate their coffee from competitors and thus adapting their services and products to customers taste and culture, and locating their outlets in close proximity to their target consumers. Helps an organisation to identify it shortcomings and address them Through environmental scanning, Just Us! Cafes has been able to identify emerging issues and conditions leading the company to a dead end. This led management of Just Us! to develop an organisational structure where roles are allocated to employees based on their competencies and skills (e.g. the need for Juliet to handle the marketing functions of Just us! Cafes) to be able to deal with emerging issues confronting Just Us! Cafes. Limitation of Environmental Scanning. However, environmental scanning does not totally lead to an accurate prediction of business future and it does not guarantee effectiveness as witnessed in situation where many competitors of Just us! Cafes located in the heart of Nova Scotia had to close down their businesses when they couldnt survive in the midst of heated competitions. But businesses should ensure frequent environment scanning so as to increase their sensitivity to environmental signals rather than relying on analysis of historical data or predicting how such data will change (Johnson et al. 2008). 1.2. Internal and External Challenges Confronting Just Us! Cafes. Internal challenges are issues that focus on resources and competence (capabilities) of a company, revealing the strengths and weaknesses of such company while external challenges are concerned with the external environment in which the company operates, predisposing its activities to threat or presenting it with opportunities ( Hill and Joney, 2008). SWOT analysis of Just Us! Cafes Strengths Just Us! Cafes brand over the years has successfully won strong customer loyalty with strong preference for its products, services, and what the business stands for in Nova Scotia (fairness, justice and quality). The founders of Just Us! Cafes (Jeff and Debbie Moore) have a sound background experience in social and community development well aligned with their humanitarian philosophy (people before profit) enough to equip them in fulfilling their business mission (quality, fairness, and justice). The products and services (that are fairly traded and F.L.O certified) which Just us! Cafes offer her customers are immensely differentiated from competitors and thus give Just Us! Cafes a crystal clear market advantage over all her competitors. Just Us! Cafes management has a deep understanding of it distribution channel and an intimate relationship with wholesale and retail stores (Atlantic Superstore and Sobeys). Just Us! Cafes is equipped with employees that are committed to delivering products and services in a manner that meets and surpasses consumers expectation. Just Us! Cafes operates in favourable locations that are in close proximity with her consumers such as Grand Pre, Halifax, Wolfville and Barrington Street as well as a very strong presence in 3 key universities of Canada in Nova Scotia. Weaknesses Inability or lack of capability of Just Us! Cafes to expand it business to new markets within Canada. Just Us! Cafes doesnt have enough financial resources and competence as compared to some of its competitors tapping into the fair trade market. Just Us! Cafes have 4 Cafes (Wolfville, Halifax, Grand-pre and Barrington Street) just in Nova Scotia province. This is limiting its ability to reach enough consumers with its fair trade products as compared to Tim Hortons and Second cup who have 170 and 360 stores respectively. In the area of advertisement, Just Us! lacks experience and expertise. The reduction of revenue and the inability to defend and extend their core business shows lack of a good business strategy. Just Us! is too dependent on stores like Loblaws (also Just Us! competitor) and Sobeys as its distribution channel in the retail market. Threats Just Us! could face scarcity of fair trade products as a result of wide swing in commodity market. Transporting fair trade products from developing country to Canada may be stopped due to the need to lessen carbon emission to the environment. If importation of fair trade raw materials are stopped, the fair trade mission and strategy of Just Us! will be in jeopardy. The fair trade and organic business of Just us! Cafes have become fiercely competitive as competitors struggle intensely to attract and retain consumers in order to benefit from the attractive fair trade market. Fair trade certification is not recognised by the government of Canada and as such, no government policy has being designed for it and thus resulting in unfair practices among Just Us! competitors who portray their products as fair trade when they are not in the real sense. Consumers preferences for Just Us! products is changing rapidly resulting in fast decline in new product life cycle. Opportunities Majority of consumers in Canadian market are interested in fair trade products, presenting huge opportunities for Just Us! to increase their revenue through fair trade. Consumers are willing to offer premium price for fair trade products of Just Us! if they better informed. There is an increasing trend in the number of fair trade farmers from developing countries and thus leads to availability of fair trade products. There are still wide gaps or opportunities to explore by Just Us! in the fair trade market if a right strategy is put in place. PESTEL of Just Us! PESTEL Framework (Political, Environmental, Socio-cultural, Technological, Environmental (green) and Legal) are external factors/challenges that is common to all businesses. Political In Canada, though government policies contain rules and regulations for activities concerning healthy lifestyle of citizen as well as environmental protection, policy for fair trade market has not been developed by Canadian government. For example, CISO (2012) stated that Canadian Federal and Provincial Agencies (CFPA) are guided by respective purchasing departments in their purchasing decisions. At Federal level, Public Works and Government Service Canada (PWGSC)-who have standing offers (open contract) for many goods and purchase them on behalf of other Department-, make green purchasing or recommendations to the department through their office of Greening government operations but their recommendations do not include fair trade products Evidence of lack of attention given to fair trade in Canada is shown in the table 1.1 below. This made it easier for Just Us! competitors who are not dedicated to fair trade (maybe due to cost associated with it) to portray their offerings to the market as fairly traded. Country Policy or Guideline Specifies Certified Fair Trade Canada Federal à ¢Ã¢â€š ¬Ã‚ ¢ Policy on Green Procurement (as of April 1, 2006 for all federal departments) à ¢Ã¢â€š ¬Ã‚ ¢ Sustainable Development Strategies (prepared by all federal departments every 3 years) and Departments Environmental policies and Departmental Performance Reports à ¢Ã¢â€š ¬Ã‚ ¢ Environmental Petitions by Canadian Residents à ¢Ã¢â€š ¬Ã‚ ¢ Department of Foreign Affairs Green Procurement checklist à ¢Ã¢â€š ¬Ã‚ ¢ Department of Foreign Affairs Kit for Ensuring Green Conferences à ¢Ã¢â€š ¬Ã‚ ¢ Environment Canada principles or practice on green purchasing, as well as a standard clause for product tenders and service contracts Provincial à ¢Ã¢â€š ¬Ã‚ ¢ The Sustainable Development Act (Manitoba and Quebec) and related Sustainable Development Procurement Policies Local à ¢Ã¢â€š ¬Ã‚ ¢ Ethical Purchasing Policies (Vancouver, Toronto, Black Diamond) à ¢Ã¢â€š ¬Ã‚ ¢ No à ¢Ã¢â€š ¬Ã‚ ¢ No (for Foreign Affairs, others unknown) à ¢Ã¢â€š ¬Ã‚ ¢ No à ¢Ã¢â€š ¬Ã‚ ¢ No à ¢Ã¢â€š ¬Ã‚ ¢ No à ¢Ã¢â€š ¬Ã‚ ¢ No à ¢Ã¢â€š ¬Ã‚ ¢ No à ¢Ã¢â€š ¬Ã‚ ¢ Yes (no for Toronto) Table 1: Examples of Relevant Guidelines and Policies that Encourage Social and Environmental Purchasing in Canadian Government Agencies (CISO,2012). Economy Between 2010-2011, Canadas GDP was said to have grown by 2.8% a year (which was more than economies of other rich country, most especially U.S). However, in 2012, Canadas economy has been discovered to have a slow GDP growth of 1.9% as a result of lower prices for Canadas resource exports, weak demand of its goods from Europe and its strong currency (The Economist, 2012). This has led to recession presently in Canada, preventing Just Us! Cafes from implementing her expansion strategy. Also, Recession in Canada due to decline in GDP could result in budget pressure and spending cuts leaving consumer with little or no disposable income to spend on premium fair trade products that Just Us! offers, since availability of consumers purchasing power absolutely relies on income, prices, debt and savings (Kotler and Keller, 2012). Social-Cultural Over the last 3 decades, the main driver of fair trade is expressed to be the highly growing trend of ethical consumerism (Burke and Berry, 1974, cited in Opal and Nicholls, 2005, page 23).Consumers values, attitude and lifestyle are rooted in high quality, ethically sourced and healthy products. The preference for these attributes has created a great opportunities for fair trade markets and thus resulted in a highly competitive fair trade market that is becoming too heated for Just Us! the early player. Technological. From between 2002-2008, there was no record that reveals that Just Us! Cafes integrated e-commerce into their customer service operation despite the fact that e-commerce that includes online service had been the major driver of supply chain in coffee industry in the 21st century. However, Just Us! has integrated e-commerce into their customer service operation where customers orders are received and fulfilled via e-commerce. Environment and Legal The current trend in Western Europe involves series of public actions (legal) to reduce Co2 emission to the environment, seeing majority of firms been taxed heavily on the basis of Co2 emission that their activities (majorly machinery) dissipate to the environment (co2gram/kilowatt/hour). However, opportunities abound for organisations that can reconcile profitability with the protection of their business environment (Kottler and Keller, 2012). But this trend towards greener activities is partly a threat to Just Us! fair trade as the need to source for raw materials locally rather than sourcing from distant developing countries (which is the basis of fair trade) to lessen Co2 emission to the atmosphere due to transportation is becoming an emerging issue presently. On the other hand, weather is becoming quite unpredictable and this is a threat to farm productivity. For example, the Archer Daniels Midland (ADM) the worlds largest agricultural commodities traders recently got its net profits reduced by 60% due to a sudden drought in the U.S that hampered farm productivity (Financial Times, 2012). This can also pose threats to the fair trade markets, resulting in scarcities in the commodity markets, high prices for food and high cost of raw materials. Porters 5 forces for Just Us!. The Porters 5 forces as shown in Fig 1.1 below is used by businesses to indentify how profitable a particular business is (Johnson et al. 2008). Threat of New Entrants to Fair Trade Market There is a high threat of new entrants to the fair trade market with a growing trend in the demand for fair products. As a result of this, small, independent and well established cafes are competing with Just Us! as a result of this. Threat of Substitute for Just Us! products and Services As barriers to fair trade market are getting weaker, competitors are offering a similar fair trade product as Just Us! thereby presenting consumers with opportunities to replace Just Us! products if they do not meet their expectations. Bargaining Power of Suppliers The number of farmers producing farm produce has been reported to be growing. In 2008 alone, 59 countries have been reported to have supplied Canada. Thus, as the growing trend increases, the bargaining power of buyers becomes higher than the farmers. On the other hand, bargaining power is also dependent on the availability of produce. If there is scarcity of fair trade produce, then the bargaining power of farmers become higher. Bargaining Power of Buyers Logically, as barrier to new entrants gets weaker and threat of substitute get higher, end users may not be able to offer premium price for fair trade products of Just Us!. This gives consumers the ability to determine price. Threat of Rivalry Since competitors of Just Us! offer similar products to same group of consumers, competitive rivalry is certain. 1.3 Extent to which Challenges threaten the Future of Just Us! Up to a very large extent, challenges in the form of fierce competition (which is promoted by government policies), constant change in fair trade market (occasioned by rapid change in consumers preferences for coffee and other products) and lack of sustainable strategy of Just Us! to address these issues will lead to lower consumer base, reduction in market share and profit and as time goes on, Just Us! fair trade business will cease to exist in Canada. 2.0. Appropriate Framework of Analysis to Analyse Competitive Strategy Adopted by Just Us! In analyzing the competitive strategy adopted by Just Us!, marketing mix strategy (7Ps) will be adopted. Products: Just Us! satisfied the wants and needs of consumers with fair trade and organic products like Coffee, Tea, Chocolate, Sugar, and Muffins. Just Us! adopted a distinctive product differentiation strategy through provision of fair trade and organic products to its customers that are willing to pay premium. Just Us! also have specialty products lines such as Coffee (Rwanda Cafà © Femenino, Tarrazu Honey, Mexican Morning, Wisdom, Rainforest Rhapsody, etc), Teas (Chai Tea, Early green, Darjeeling loose, Maritime Breakfast tea etc) that meet various tastes of consumers. Price: For all Just Us! fair trade products and added services (atmosphere adapted to consumers taste), a premium pricing strategy was adopted by Just Us! where consumers are charged for added value in form of organic and fair trade products provided to them. Place: With respect to place, Just Us! pursued an adaptation strategy where atmosphere of different locations (Wolfville, Halifax, Grad Pre and Barrington Street) were adapted to taste, culture of consumers and making it comfortable as incubator for developing relationships among consumers within their communities. Just Us! adopted two types of strategic alliance in a bid to make their products available to consumers and in a bid to expand. The two types of strategic alliance adopted were; a.Logistical Alliance: where Just Us! formed alliance with wholesales and retail outlets (e.g. Loblawas, and Sobeys), health food shops, churches, universities (Saint Francis Xavier, Saint Mary University etc) that offer logistical service to ensure the availability of Just Us! products all around Canada. b. Product and Service alliance: although this type of strategic alliance failed Just Us!, Just Us! had once partnered with a local businessman in Toronto as part of their expansion strategy into Toronto market. Just Us! also formed partnerships with Acadia Cinema Cooperative to use the cinema service as a means to sell fair trade products. Promotion: In a bid to promote Just Us! fair trade offerings, 10% of its profit was allocated for opening fair trade coffee museum where consumers are enlightened about the advantages of fair trade. On top of this, a non-profit organisation known as JUDES (Just Us! Development and Education Society) was developed to create awareness for fair trade and societal development. Just Us! through JUDES also used documentary and educational activities to enlighten social institutions on the importance of fair trade. Just Us! also used newspaper, magazines (student magazines and discount coupons), outdoor advertising (board in Grand Pre), point-of-purchase advertising (Valentine, Christmas and other seasonal events), internet (www.justus!cafes.com), sales promotion (reduced Christmas merchandise) and PR, events and sponsorship (during CEDIF meeting). People: through proper recruitment and selection process, Just Us! was able to attract talented staff and committed employees which were subsequently trained to deliver finished products (e.g. Coffee and Tea) in a way that expressed quality and care. Process: part of the process of Just Us! aimed at preserving and delivering fresh and quality coffee to her consumers includes roasting Coffee for example in small batches after which they were packaged in the plant and subsequently sent to consumers. Process of Just Us! also involves close supervision of coffee quality at every stage of the production process (from raw materials to finished products) Physical Evidence: This is essentially environment that surrounds the fair trade products and services that are offered by Jut Us! (Richard and Gilligan, 2005). This includes; fair trade coffee museum in Grand Pre, the brown coloured logo of Just Us! that differentiated them from competitors, coffee bean manufacturing plant in Grand Pre , Just Us! theatre, gift shops and other facilities and equipment (tangibles) that communicate message concerning fair trade that Just Us! stood for. 3.0 Strategic Options Available to Just Us! Despite the continuous growth of consumers in fair trade segments since 2008 (now around 44% of consumers in Canada), Just Us!, a distinctive fair trade food business that was incorporated under the Cooperative Act and certified by Fair Trade Labeling Organisation (FLO) has seen it growth slightly increased between 2008 to 2011 (Figure 1.1) in the midst of competitors (Kicking Horse, Tim Hortons, Second cup, Kraft, Nestle etc) that are not deeply committed and consistent to fair trade model witnessing a high revenue from the fair trade market. For example, between 2009 to 2010, sales revenue grew by 1.72% to $7,103,981 with an increasing cost from 4,257,282 in 2009 to 4,310,222 in 2010 (Figure 1.2). Figure 1: Revenue of Just Us! between 2002 to 2011(Just Us!, 2012) Figure 2: The End of Year Statement of Just Us! Coffee Roasters (Just Us!,2012). To address these problem, Just Us! can engage one of these options; Consolidation This is the situation where Just Us! can strategise on defending their existing fair trade products (coffee, chocolate, tea, sugar) in their existing market in the province of Nova Scotia (Wolfville, Barrington Street, Grand Pre, and Halifax) . According to Safah (2008), this non-growth strategy is aimed at maintaining the business status quo to protect a business status in its environment. Just Us! can achieve consolidation through either; Defending their market share: Through Customer Relationship Management (CRM) , Just Us! can build a protective wall around its customer base (Smith and Zook, 2011) through effective management of individual consumers information in order to maximize loyalty ( Kotler and Keller,2012). Just Us! should invest in communication technology where consumers database will be housed and used effectively. For example, automated greetings should be programmed to respond to any occasions consumers are celebrating. CRM management should go beyond business transaction to personal affection and care for consumers welfare. Through this CRM, Just Us! will be able secure their consumers. Even CRM can also be done through social media where Just Us! club can be formed for the purpose of a two-way communication between Just Us! and existing consumers. Downsizing or Divestment In Figure 1.2 above, cost of good sold, administration and members expenses all constitute a higher cost to Just Us! Cafes. Just Us! could seek to consolidate by pruning its staff size to reduce cost of human resources or it could hold on to 20% of Just Us! products that contribute 80% of its revenue while the rest are shed off the Cafes product line. For example in Table 1.2 below, between 2004- 2007, fairly traded Tea and Sugar (though sugar is perceived to have adverse impact on health and thus fair trade honey could be a good substitute) have been observed to contribute a less margin to revenue and hence less growth to fair trade market in Canada. So Just Us! could remove these products from it portfolio while they concentrate on Coffee and Cocoa. Growth 2004 2005 2006 2007 Total market share % market rank Cofee 41% 56% 61% 55% $ 9,083,836 80% 1 Cocoa 115% 96% 91% 0% $ 1,253,849 11% 2 Sugar 139% 158% 97% 63% $ 789,150 7% 3 Tea 54% 74% 68% 339% $ 173,642 2% 4 Total Revenue 49% 65% 67% 50% $ 11,300,477 100% market share % 100% market rank Table 2: The growth of fair trade products in Canadian Market Market Penetration. Just Us! could also increase sales of their current fair trade products in the province of Nova Scotia in which they are presently operating (Halifax, Barrington Street, Wolfville and Grand Pre) through winning competitors consumers by planning and implementing effective promotion or distribution strategy or they could cut prices of their products Promotion A good promotional strategy with an appropriate channel to reach target markets will be one of the appropriate methods by which Just Us! can attract competitors consumers. Through integrated marketing communication, Just Us! can better coordinate its marketing tools in order to deliver its social and environmental responsibilities, quality, fairness and equity message in a clear and consistent manner to all consumers. For example, Just Us! is the only Cafà © business that is incorporated under the cooperative act which seeks greater fairness and poverty eradication in developing countries and on top of this, all fair trade products of Just Us! were certified by Fair Trade Labeling Organisation. Just Us! could choose to deploy it resources towards creating awareness about what it stands for and this could stimulate interest, desire and repeated purchase of its products. The landing page of Just Us! site (www.justus.com) should be decorated with prestigious awards obtained by Just Us! to affirm what they stand for and this could lead to customer conversion upon arrival to the landing page. Just Us! should also use social media to communicate their messages while using emotional adverts on Tv and Radio station to preach fairness in addition to what JUDES does for them. For example, over 4 years, Cadbury Schweppes had attributed its high revenue to high expenditure on promotional efforts. Distribution According to Chopra and Meindhl (2007), distribution has been expressed to be the major driver of an organisations overall profitability since it directly determines both supply chain cost and consumer experience. The presence of Just us! in 4 places within the province of Nova Scotia alone is not an effective means of reaching potential consumers of Just Us!. Tim Hortons (170) and Second cup (360) within Nova Scotia have been able to decentralize their shops in every nook and cranny to better reach their consumers and increase response time and convenience and through this, they have been known as a quick service restaurant in Nova Scotia. There is no point in having good quality fair trade products without reaching enough consumers. Even if there is no fund to lease or build more cafes, Just Us! could form more partnerships (logistical or product and service alliance) with more retail and wholesale outlets in Annapolis, Pictou, Inverness, Yarmouth, Antigonish, Hants etc. For example, Sainsbury has emerged as market leader in UK grocery market due to its ability of Sainsbury to open more convenience stores all around UK. Pricing strategy Just Us! could also use price to penetrate and attract competitors consumers. Just Us! involving itself in a price war wont go too well for the Cafà ©. However, a psychological pricing strategy could be adopted to increase demands for its quality fair trade products. For example, Apple used price to penetrate the market when it launched its 3G iphone at a cheaper price ($199) as compared to its competitors that were offering $399 for 2G iphones (Jobber,2007) Market Development Market development is another strategic option that Just us! can explore to increase it market share by selling fair trade products to new markets beyond the shores of Nova Scotia or outside Canada. For example, in Vancouver and Black diamond, Just Us! can seek to expand their Cafes to these provinces where there are ethical purchasing policies that favour their fair trade business model (as indicated in Table 1) unlike Nova-Scotia. Mergers or acquisition will be a fast way through which Just Us! can sell its existing products to Vancouver and Black diamond swiftly. For example, Just Us! could merge with Earths Choice a fair trade coffee roaster business in Vancouver or Cinnamon spoon in Black diamond . Other